More than 14 trillion photos are taken annually and most people have no formal training in photography. Most photographs come out subpar and it can easily be fixed with better lighting. Unfortunately, smartphone cameras do not provide sufficient lighting to accurately frame the subject, but Relonch AI changes that. This startup launched its latest product Relonch Alfred, which imitates light sources that don't exist in real life to give your camera phone photographs look as if they are professional quality. The company is inspired by the great NYC photographer Alfred Steiglitz, who revolutionized photography as an artistic medium.